# New IBM study: Insurance Leaders Agree That rapid Adoption of Generative AI is Necessary to Compete, but Insurance Customers Express Reservations

**URL:** https://community.abs-consulting.com/t/new-ibm-study-insurance-leaders-agree-that-rapid-adoption-of-generative-ai-is-necessary-to-compete-but-insurance-customers-express-reservations/698
**Category:** News
**Created:** [October 16, 2024, 4:38am UTC](https://community.abs-consulting.com/t/new-ibm-study-insurance-leaders-agree-that-rapid-adoption-of-generative-ai-is-necessary-to-compete-but-insurance-customers-express-reservations/698 "2024-10-16T04:38:10Z")
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### Author: ![system](https://community.abs-consulting.com/uploads/default/original/1X/d4e1a73c3c3da1ed85fd0ff0090a17b4524a4372.png) [@system](https://community.abs-consulting.com/u/system)
#### Post date: [October 16, 2024, 4:38am UTC](https://community.abs-consulting.com/t/new-ibm-study-insurance-leaders-agree-that-rapid-adoption-of-generative-ai-is-necessary-to-compete-but-insurance-customers-express-reservations/698/1 "2024-10-16T04:38:10Z")

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> **[New IBM study: Insurance Leaders Agree That rapid Adoption of Generative AI...](https://newsroom.ibm.com/2024-10-16-new-ibm-study-insurance-leaders-agree-that-rapid-adoption-of-generative-ai-is-necessary-to-compete,-but-insurance-customers-express-reservations)**
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> New research by IBM's IBV identifies a disconnect between how insurers and their customers prioritize the use of generative AI, with industry executives focusing on experience while their clients are seeking personalized risk products and insights.